A lead magnet is an item of value that you give to potential customers in exchange for their email address (and possibly other info). (Get it?! leads come to you!)
It's usually digital and it can live on your website or on a page somewhere else on the web.
My FREE worksheet provides all of the detail you need to figure out what your lead magnet should be and get started creating it.
Don't agonize over this - do something fast and start giving it out right away. Don't wait another day to get