Stephanie Schwab is the Founder and CEO of Crackerjack Marketing, a digital marketing agency specializing in social media strategy, training and execution. The firm works with B2B and B2C businesses as well as non-profits on creating and successfully executing social media presences, platforms and campaigns. Stephanie has 15 years’ experience in digital media, with the last seven focused in social media, and has worked with well-known clients including Target, Graco Baby, Lion Brand Yarn, Skype and Kaplan Test Prep. Stephanie’s teams have been honored with social media industry awards including a WOMMIE award, a PRNews Platinum award, and an OMMA award.
A serial entrepreneur, Stephanie is also active in two startup businesses:
- Digital Family Summit: The first-of-its-kind conference for tween and teen bloggers and content creators and their families. The first conference was held in June 2012 in Philadelphia; plans are being finalized for 2013 activities. Please follow Digital Family on Twitter and Facebook for more information.
- Hashtracking: Hashtracking is an early stage venture which provides powerful intelligence for hashtags for agencies, brands and organizations.
Stephanie is also a Founder of Social Media School, a training academy focused on delivering affordable, buzzword-free social media education for small business owners and executives.
Stephanie previously worked for award-winning PR and social media agencies Kaplow PR and Converseon. She has also been a management strategy consultant in the retail practices as PricewaterhouseCoopers and at LakeWest Group, a boutique retail consultancy. She holds an MBA in Marketing and Strategic Planning from the University of Illinois at Chicago.
Stephanie is a sought-after speaker on social media and digital marketing topics. Select speaking engagements include:
- Evo Conference on “Sales & Monetization for Bloggers”
- Mom 2.0 Summit on “You Can’t Spell Progress Without PR”
- Internet Retailer, on social media
- Affiliate Summit, on affiliate marketing
- On mobile content, at a number of wireless and tech conferences, in the early 21st century