Social Media Services

We are a hands-on social media agency providing social media strategy, training and project management to companies in New York City, Westchester County and beyond.  We believe that good social media marketing is a blend of creativity and technology – a merging of art and science.  In nearly 20 years of marketing and management consulting, the past seven working exclusively in social media, Stephanie Schwab has worked with top brands including Skype, Target, GM, IBM, Hilton Hotels, T-fal, Alberto Culver and Graco Baby.

We work primarily with mid-size to large retail/e-commerce, internet and consumer packaged goods companies, and also advise small businesses and non-profits on how to engage in social media.

We offer the following services:

  • Social Media Strategic Planning

Not sure where to start? You know that you need to connect your social media efforts to your overall marketing objectives, right?  We’ll help you determine the path to take in social media and make sure that they’re fully aligned with your goals, including developing the right metrics for measuring success.  This is the road map to take your business to the next level.

  • Internet Content Creation

In today’s world of constant media consumption, the best way to get your brand out there is to become the media yourself.  We can help you create internet and social-friendly content including a company or product blog, podcasts, and product or how-to videos.  We’ll show you the best way to distribute your content and enable it to be easily shared among your brand fans.

  • Social Media Listening and Buzz Monitoring

What are people saying about your brand, product or service?  Even if you’re not already actively engaged in social media, chances are that people are already out there, talking about your brand.  And if you’re already engaged – how are people reacting to what you’re saying?  We’ll help you to understand what people are talking about, who are the key influencers in the conversation, and how that information can determine your communications strategy, online and off.

  • Social Media Training and Policy Development

Want to take your social media work to the next level? Or just educate your staff on the basics?  We’ll come to you in person or via webinar for 1/2-day or full-day hands-on training sessions that will excite and invigorate your team.  Training modules include “Social Media for Executives,” Social Media for Busy People,” “How To Maintain A Professional Profile In Social Media” and intro- to advanced-level courses on how to use social media platforms such as Twitter, Facebook and blogs.

Additionally, we can advise on developing a social media policy for your organization, to help ensure that your staff is representing your brand in the best way possible.

  • Social Media Programs Execution and Community Management

Want to go social but don’t have the time or staff?  We can help manage your social media presences across various platforms including Twitter, Facebook, your company blog and more. Our services include platform setup, creation of editorial calendars and messaging, and assistance with the creation of frequent content updates. And we’ll be there every step of the way to help ensure that your social presence engages with the right customers for your business.

Additionally, Stephanie is actively involved with the highly influential momblogging community (dads too!) and can advise on how your company can best connect and engage with this important group of potential customers.

  • Online Marketing Programs Development

There’s a wide world of online marketing that perfectly complements social including Facebook advertising, Google AdWords programs, email marketing, and affiliate marketing.  We can help you to setup and manage any or all of these programs and tie them back to your strategic goals and objectives.

Please contact us today to discuss how we can help take your business to the next level through smart, strategic digital marketing.

And if you’re interested in any aspect of social media or online marketing that’s not listed here, please ask. iIf we can’t help, we can at least help you find someone who can through our network of savvy online marketers.