Your Content Is Valuable, Use ...

Aug 24, 2011 by

Your Content Is Valuable, Use It

TweetAs I’ve been slowly transitioning this site and my business from Stephanie Schwab Consulting to Crackerjack Marketing,...

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Use Social Media At Your Next ...

Aug 12, 2011 by

Use Social Media At Your Next Conference

TweetThis post originally appeared in a slightly different form at the Creative Concepts Blog, where I’m a regular contributor on...

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How Can Brands Use Instagram?

Aug 4, 2011 by

How Can Brands Use Instagram?

TweetThis post originally appeared at the Creative Concepts Blog, where I’m a regular contributor on social media topics. Have you...

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Put It In Mothballs: How to Cl...

May 10, 2011 by

Put It In Mothballs: How to Close A Social Media Account

TweetWhile it’s nice to think that we’d all finish what we start, sometimes it’s not that easy. You create a...

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The Anatomy of a Social Media ...

Apr 7, 2011 by

The Anatomy of a Social Media Policy

TweetThis post originally appeared at Social Media Explorer, where I’m a regular contributor on the topics of public relations...

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Departmental Uses of Social Me...

Mar 31, 2011 by

Departmental Uses of Social Media

TweetIn a previous post, I outline a few of the ways that companies are organizing their staff and structure for social media....

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Which Department Owns Social M...

Mar 11, 2011 by

Which Department Owns Social Media?

Tweet Just where does social media belong in an organization? Is it a marketing or public relations tool? Is it owned by customer...

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HOW TO: Curate Content For You...

Feb 15, 2011 by

HOW TO: Curate Content For Your Brand

TweetContent curation is such a hot topic these days – I included it in my Five Social Media Trends for 2011 and many others did...

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